GPLUS COLLECTIONS BRAND IDENTITY
This GPlus Collections brand identity project was created in response to the 2020 ISD and Monotype competition brief, which was a chosen Graphic Design Advance Practice 1 Summative Coursework Assessment. Key concepts behind the Luxury Brand themed design solutions are a minimalist style, a contrasting colour palette, clean lines, geometric forms, and an elegant tone of voice. Monotype typefaces, photography and vector graphics play a major role in the visual langue. Attracting a target audience of sagacious, stylish, urban and suburban, tech-savvy, younger generations is the primary goal. The scope of work for this fine jewellery and accessories brand includes graphic design for brand identity, jewellery packaging, a stationery set, a lookbook cover, a gift coupon and a web page.
GPlus Collections Lookbook and Packaging.
GPlus Collections Stationery and Print Collateral.
GPlus Collections Web Page.
GPlus Collections Web Page for Multiple Devices Screens.
